marketing specialist.
graphic designer.
team leader.
Portfoliositez.com: Web Developer Graphic Designer Marketing Manager CEO
- Managed 8 employees
- Designed, Implemented, and optimized email campaigns to increase brand awareness
- Developed a successful marketing plan and budget that resulted in an annual ROI of 130.4%
- Designed 16 different website templates
- Programmed out a custom CMS with HTML5, JQuery, CSS, and PHP
- Developed customer service standards that rated us with a customer retention rate of 94% over 5 years.
- Developed customer relations within the industry to advance company objectives
- Conducted A/B testing within MailChimp / ESPs
- Designed omnichannel marketing campaigns to optimize funnel conversion rate
- Created Social Marketing strategies that were maintained within a social media deployment calendar
- Created all the graphic designs including paid print ads, social ads, website graphics, promotional items, tshirts, email marketing, and brochures
- Managed all digital marketing strategies and insights by setting up and utilizing Analytics, social listening, customer reviews, and data gathered from the CMS
- Managed projects and organization via Asana
- Wrote copy for press releases, newsletters, ads and consumer messaging
LSF: Marketing Analyst Web Developer Graphic Designer Creative Services Coordinator
- Rebranded the company with unique logos, consistent brand designs, and new WordPress websites throughout all 4 branches of LSF, utilizing SEO best practices, custom CSS, HTML5 and JQuery.
- Developed and Implemented the company SharePoint intranet page, integrating PowerBi and automated tasks with Power Automate
- Created and scheduled posts for a consistent social media presence
- Designed flyers, brochures, print ads, annual reports, online ads, billboards, and bus ads
- Wrote copy for stories/press releases
- Designed a marketing plan for all 4 branches of LSF
- Used Adobe Photoshop, Illustrator, InDesign, Premiere Pro, and Canva to create graphics and videos
- Modernized LSF’s branding and increased brand awareness
- Analyzed data to determine the effectiveness of marketing campaigns
- Conducted A/B testing and market research
- Developed the digital marketing strategy utilizing Google Search, GA4, Google Tag Manager (setting up custom events and triggers), and Google Ads.
University of Colorado at Denver
Bachelor of Fine Arts Degree | Multimedia
I tackle each problem by thinking of the most efficient, clear, and visually appealing solution. I can easily learn new skills if the solution requires skills not possessed.
I can deliver a stunning project/campaign/idea on time and on budget.
I have developed multiple brands from the ground up, including brand logo, colors, guide, and tone. I am able to promote brand awareness through cohesive visually pleasing designs that promote the company’s overall objectives.
I have 10+ years experience in Marketing.
I have 20+ years experience in Web Design.
I have 5+ years experience in B2B Marketing.
I have 10+ years experience in B2C Marketing.
Adobe Analytics Certification
completed 1/19/2024
- Designed and implemented successful cross-platform marketing plans, B2B/B2C campaigns, and multiple responsive websites utilizing WordPress and other CMS.
- Designed and programmed a custom CMS system utilizing MySQL, PHP, JQuery, ActionScript, and HTML5 to create revolutionary control over Flash website templates for photographers.
- Created PowerPoint decks, client experience video stories, multi-network social media campaigns, brochures, websites, and more to increase brand awareness.
- Conducted A/B testing within Meta Business Console to determine which ad was reaching a better ROI, increasing brand awareness and donations.
- Utilized SEO best practices and analyzed Google Analytics data to appear on the first page for Google searches.
- Crafted effective SOQs for two structural engineering firms, as well as all branded marketing materials including B2B direct mailings.
Experience design is key to any good marketing plan. The user experience crosses all branding elements including ads, stories on social media, event design, and product end-user familiarity.
I am detail oriented.
I have organized and lead multiple auctions for Parmalee, minimizing overhead costs while bringing in a record-breaking $65k for the small town event. I designed the experience including:
- Curating the music
- Layout design
- Technology system design and implementation
- Procuring auction donations
- Designing a CRM database to further donor relations
- Event schedule and programming
I see the big picture.
I have a strong work ethic.
I can advance your marketing needs.
I can help your company succeed.
