Team Leader.
Marketing Manager.
Web Developer.
Over 20 years of experience
Compliance Solutions Marketing Manager Graphic Designer Web Developer Market Analyst
- Revitalized brand identity, developing fresh designs and a cohesive color palette to strengthen brand consistency and recognition.
- Designed and launched a high-performance Shopify website, integrating a custom-programmed API backend solution to improve automation and user experience.
- Developed and implemented a refresher-reminder SQL database solution, automating reminders for class purchases, increasing customer retention and recurring revenue.
- Established a structured marketing schedule for weekly Klaviyo email campaigns, utilizing A/B testing to optimize messaging, engagement, and conversion rates.
- Optimized website tracking and performance insights by configuring Google Tag Manager (GTM) with custom events, improving data accuracy and marketing analytics.
- Conducted competitive analysis and market research, leveraging SEMRush, GA4, Meta Ads, Google Ads, and LinkedIn Ads to measure PPC effectiveness, refine targeting strategies, and maximize ROI across multiple advertising channels.
- Designed, managed, and executed the company’s booth at ASSP 2024 in Denver, enhancing brand visibility and engagement with key industry professionals.
- Sourced, designed, and produced branded marketing collateral and swag, including leather patch hats, custom folders, brochures, stickers, and student notebooks, ensuring high-quality brand representation.
Portfoliositez.com: Web Developer Graphic Designer Marketing Manager CEO
- Led and managed a high-performing team of 8 employees, fostering a collaborative and results-driven environment.
- Designed, implemented, and optimized targeted email campaigns, increasing brand awareness and engagement.
- Developed a strategic marketing plan and budget, achieving an annual ROI of 130.4% through data-driven initiatives.
- Designed 16 high-converting website templates, optimizing UX/UI for improved lead generation and retention.
- Engineered a custom CMS using HTML5, jQuery, CSS, and PHP, streamlining content management and workflow efficiency.
- Established customer service standards, achieving a 94% customer retention rate over five years through exceptional support and relationship-building.
- Cultivated strategic industry relationships, driving business growth and expanding market reach.
- Executed A/B testing across MailChimp and various ESPs, optimizing email performance and conversion rates.
- Developed and deployed omnichannel marketing campaigns, enhancing funnel conversion rates through integrated digital strategies.
- Created and maintained a social media deployment calendar, increasing audience engagement through strategic content marketing.
- Designed comprehensive marketing assets, including paid print and digital ads, website graphics, promotional materials, branded merchandise, and brochures to ensure brand consistency.
- Spearheaded digital marketing strategy and analytics, leveraging Google Analytics, social listening tools, and CMS data to refine campaign effectiveness and customer insights.
- Optimized workflow and project management using Asana, ensuring timely execution of marketing initiatives and cross-functional collaboration.
- Crafted compelling copy for press releases, newsletters, advertisements, and consumer messaging, strengthening brand voice and engagement.
LSF: Marketing Analyst Web Developer Graphic Designer Creative Services Manager
- Rebranded the company across all four branches of LSF, developing unique logos, cohesive brand designs, and fully optimized WordPress websites with SEO best practices, custom CSS, HTML5, and jQuery, resulting in increased visibility and engagement.
- Developed and implemented a company-wide SharePoint intranet, integrating Power BI for data visualization and Power Automate for workflow automation, enhancing internal efficiency.
- Built and managed a consistent social media presence, creating and scheduling engaging content to drive audience growth and engagement.
- Designed and executed multi-channel marketing collateral, including flyers, brochures, print ads, annual reports, online ads, billboards, and transit advertisements, ensuring brand consistency across platforms.
- Crafted compelling copy for press releases, stories, and marketing content, strengthening brand storytelling and media presence.
- Developed and executed a strategic marketing plan for all four branches of LSF, aligning marketing initiatives with business goals and audience insights.
- Utilized industry-leading design and video production tools, including Adobe Photoshop, Illustrator, InDesign, Premiere Pro, and Canva, to produce high-quality marketing assets.
- Modernized LSF’s branding, driving brand awareness and improving audience perception through innovative design and marketing strategies.
- Conducted in-depth marketing analytics, leveraging Google Analytics 4 (GA4), Google Tag Manager (custom event tracking), and Google Ads to optimize campaign performance and maximize ROI.
- Performed A/B testing and market research, using data-driven insights to refine marketing strategies and enhance customer engagement.
- Developed and implemented a comprehensive digital marketing strategy, integrating Google Search, GA4, Google Tag Manager, and Google Ads to drive lead generation and increase conversion rates.
Where it all started.
University of Colorado at Denver
Bachelor of Fine Arts Degree | Multimedia
2000-2004
What I offer.
I approach every project with a sharp strategy and a focus on smart, visually compelling solutions. If something requires a new skill, I master it—quickly.
I deliver bold, effective campaigns and creative solutions—on time, on budget, and built to make an impact.
A unique skillset.
I lead teams with clear direction, decisive action, and a focus on measurable outcomes.
I connect the dots between data, design, and execution to create smart, scalable solutions.
Brand Development and Stewardship.
I’ve built multiple brands from the ground up—logo, color palette, brand guidelines, and tone—ensuring a strong, cohesive identity. Beyond aesthetics, I design full marketing funnels that guide customers from brand awareness to conversion, optimizing every touchpoint for engagement and ROI.
I have 10+ years experience in Marketing.
I have 20+ years experience in Web Design.
I have 5+ years experience in B2B Marketing.
I have 10+ years experience in B2C Marketing.
Google Ads Certification
completed 1/19/2024
Google Analytics Certification
completed 3/19/2025
- Designed and implemented successful cross-platform marketing plans, B2B/B2C campaigns, and multiple responsive websites using WordPress and other CMS platforms.
- Developed and programmed a custom CMS system with MySQL, PHP, jQuery, ActionScript, and HTML5, giving photographers revolutionary control over Flash website templates.
- Created PowerPoint decks, client experience video stories, multi-network social media campaigns, brochures, websites, and other materials to enhance brand awareness.
- Conducted A/B testing within Meta Business Console to optimize ad performance, increasing brand awareness and donations.
- Applied SEO best practices and analyzed Google Analytics data to achieve first-page rankings on Google search results.
- Crafted compelling Statements of Qualifications (SOQs) and all branded marketing materials—including B2B direct mailings—for two structural engineering firms.
- Built multiple brands from the ground up, including logo design, color palette, brand guidelines, and tone, ensuring a cohesive and impactful identity.
- Designed and executed full marketing funnels, optimizing each stage from brand awareness to conversion for maximum ROI.
- Planned, implemented, and managed a tradeshow booth at ASSP 2024, overseeing all design, branding, and execution to create a high-impact presence.
PHOTOSHOP
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ILLUSTRATOR
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AFTER EFFECTS
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AUDITION
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ACROBAT PRO
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EXCEL
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What I have created.
Experience design.
Experience design is key to any good marketing plan. The user experience crosses all branding elements including ads, stories on social media, event design, and product end-user familiarity.
I am detail oriented.
I have organized and lead multiple auctions for Parmalee, minimizing overhead costs while bringing in a record-breaking $65k for the small town event. I designed the experience including:
- Curating the music
- Layout design
- Technology system design and implementation
- Procuring auction donations
- Designing a CRM database to further donor relations
- Event schedule and programming
I see the big picture.
I have a strong work ethic.
I can advance your marketing needs.
I can help your company succeed.
